Introduction: The Problem with Vanity Metrics In today’s data-saturated marketing landscape, it’s easy to fixate on surface-level indicators—likes, impressions, and click-through rates (CTR). These so-called “vanity metrics” may help you feel good about your reach and engagement, but they rarely translate into tangible business outcomes. While a high CTR signals that your content is resonating enough to prompt clicks, it doesn’t tell you whether those clicks convert into paying customers, repeat purchases, or long-term loyalty. The real challenge for digital marketers and marketing managers is to connect campaign activities with bottom-line growth. That requires moving beyond click-centric metrics and embracing…